AudienceMeasurement.com.au was formed to meet the needs of Australian broadcasters
in providing accurate information about the penetration of Internet based Audio and
Video into the Australian Market. It provides confidential data regularly for commercial
and community traditional radio services as well as Internet-
The staff of AM have a solid background in audience measurement having run the AIRR
(Australian Independent Radio Ratings) over a ten year period from 2000 -
Each year AM publishes a free Internet Media report which anonymously identifies trends in audience uptake of Internet Media in Australia.